Ecommerce advice: how customer reviews can help build your brand, and how to get them

Have you ever shopped online, and thought: “This looks amazing – but what are people saying about it…?”

When shopping online, reading the reviews before buying is now second nature. 95% of us do it — because no matter how good the sales pitch is, or how stunning the website, a past buyer’s opinion is always more trustworthy than what …

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Ecommerce advice: how customer reviews can help build your brand, and how to get them posted first on https://www.lilpackaging.com/

Case study roundup – five neat examples of creative custom postal packaging

At Lil Packaging, we’re lucky enough to work with some amazing brands, with amazing products. We love a challenge, and creating the ideal packaging for our clients — whether luxury fashion or children’s toys — ensures the items inside are protected and presented to buyers beautifully. This is an essential part of any modern brand’s marketing strategy: with …

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Case study roundup – five neat examples of creative custom postal packaging posted first on https://www.lilpackaging.com/

Espelma by Commission

Opinion by Richard Baird Espelma is a clean-burning natural wax candle company. They have an online store and have hosted pop-ups in London and New York. Each candle comes in a refillable glass vessel, designed by Espelma founders Clara and Claudia, and handmade on the Italian island of Murano. Espelma is distinguished by its mix of glass […]

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Espelma by Commission posted first on https://www.lilpackaging.com/

Heyday by Collins

Opinion by Richard Baird & Seth Rowden Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday […]

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Sony and the Lil Envelope | Case Study

The Challenge

Sony started a project to begin sending out CD’s and DVD’s directly to consumers via an ecommerce channel. Sony had for a long time been using corrugated cardboard ‘wrap sheeting’ with sealing tape to send out products in other areas of its business, so there was a perfectly natural assumption to use the same practices and technology with …

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Christmas festive shutdown period and last orders 2018-2019

For all of you online sellers and mail order traders out there prepping and packing up your Christmas orders, I’m sure you’ll be ecstatic for the peak period to come to a close. But for now, if you need any emergency last-minute packaging orders from us, here’s some key information about our Christmas trading:

• Thursday 20^th December – last

…

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Christmas festive shutdown period and last orders 2018-2019 posted first on https://www.lilpackaging.com/

Tis the season: five ways to give your postal packaging a festive Christmas twist

According to the song, it’s “The Most Wonderful Time of the Year” — and because smaller retailers make anywhere from 20 to 40% of their annual sales in November and December, they’re not wrong.

Christmas creates plenty of scope for surprising and delighting customers — and packaging plays a huge part. With simple changes, you can deliver festive magic, and …

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Senja Cosmetics by Werklig

Opinion by Richard Baird. Senja is a Scandinavian premium cosmetics brand, founded by Senja Parkkinen, with a range of toners, cleansing foams and oils made from active natural ingredients all manufactured in Finland. With a desire to communicate an all-natural and contemporary positioning and capture the fresh air and harsh environmental conditions that produced many of these […]

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Unfolded by Commission

Opinion by Richard Baird Unfolded is a design and print festival that celebrates the creative work happening across Europe in the disciplines of design, printing and brand communication. This was held by and at The Gmund Paper Factory in Germany on the 9th November 2018. The event created a space for sharing ideas and fostering dialogue […]

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Unfolded by Commission posted first on https://www.lilpackaging.com/

Our top five most common sustainable packaging mistakes

Switching to sustainable packaging doesn’t just do the planet good, it also makes perfect business sense. Greener packaging can make your shipping process more efficient through less waste and lower costs, and your customers might even appreciate it too. In fact, 66% of consumers say they’ll pay more for sustainable goods, a figure that rises to 73% for Millennials.

So …

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Our top five most common sustainable packaging mistakes posted first on https://www.lilpackaging.com/

Branding on a budget: how to create a luxury unboxing experience for less

As we covered in our guide to creating the perfect unboxing experience, if you can deliver the “wow factor” along with your parcel, it can leave a great impression on your customer, and give a valuable boost to your brand image.

But once you’ve recognised that your packaging could do with a makeover, it can leave you with a …

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What makes packaging key to your marketing strategy?

A successful online business doesn’t happen overnight — no matter how fantastic your product is. Whether you’re a global fashion brand or an up-and-coming craft entrepreneur, online sellers all have the same challenge: getting your products in front of potential customers, and convincing them to click that buy button.  

For this, having a marketing strategy can really help. To build …

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What makes packaging key to your marketing strategy? posted first on https://www.lilpackaging.com/

Teatulia by Here Design

Opinion by Richard Baird Teatulia is a Bangladeshi single origin tea brand that recently moved into the UK market, opening a flagship store, tea shop and cocktail bar in London’s Covent Garden. It is a social enterprise creating jobs in a remote region of Bangladesh and has, so far, transformed 3,000 acres of barren land into […]

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Teatulia by Here Design posted first on https://www.lilpackaging.com/

How to create the perfect unboxing experience with your postal packaging

When it comes to your customer unboxing an online order, it pays to make the experience memorable. Unforgettable moments like this are one of the easiest ways to brand and market your products: making sure your customers remember your brand, that they’re inspired to buy from you again — and rave about it on social media. How to actually go …

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How to create the perfect unboxing experience with your postal packaging posted first on https://www.lilpackaging.com/

Anton&Anton Kioski by Bond

Opinion by Richard Baird Anton&Anton (A&A) is an alternative to and antithesis of the large supermarket chains. Staff are described as relaxed, smiley and proud. Their ranges (mostly) organic, some homecooked and also available online for home delivery. With a desire to express an approachable, playful yet credible positioning, and a need to develop a cohesive […]

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Anton&Anton Kioski by Bond posted first on https://www.lilpackaging.com/

7 easy digital marketing steps for boosting e-commerce sales

Started in 2014, Curated Digital is a start-up-turned-stay-up digital marketing agency with a bit of a difference. After working at Google since its beginnings in 2003, an attempt at a comedy career and a few years crossing the brand and agency sides, Simon Douglass wanted to start an agency that actually listened to client goals and worked collaboratively on their …

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7 easy digital marketing steps for boosting e-commerce sales posted first on https://www.lilpackaging.com/

Drop Dead Clothing – High Impact Packaging for High Impact Fashion | Case Study

The Challenge

Drop Dead delivers edgy, limited edition clothing in menswear, womenswear, and collectables. Inspired by internet culture and life on the road, Drop Dead make the clothes your favourite rock bands would wear — along with references your parents probably wouldn’t understand.

Known for their high-quality rock-inspired creations, Drop Dead constantly defy convention. Their plastic mailing bags, however, didn’t. …

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Drop Dead Clothing – High Impact Packaging for High Impact Fashion | Case Study posted first on https://www.lilpackaging.com/

Top 10 most beautiful free stock images on the internet (in my humble opinion)

I thought I’d take some time out today to share some absolutely stunning images from free stock websites pexels.com and unsplash.com (the only 2 websites worth considering for beautiful free stock images) Seeing as these incredibly talented photographers saw fit to share their work for anyone to use, on the premise that they get coverage – the least […]

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Cafe and Restaurant Branding – Graphic Design for Restaurants

I specialise in fast turn-around Graphic Design for Restaurants, Cafés, pop-ups and street food events. This includes point of sale, flyers, menus, packaging and digital marketing collateral – I also work alongside entrepreneurs and start ups to create restaurant and cafe brands from scratch. For my latest restaurant website design and branding project please visit The Tree […]

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Hisense 4k TV review – Cheap 50 Inch Widescreen 4K TV Smart LED TV with Freeview HD

This is my Hisense 4k TV review. I’ve recently purchased the 50″ version of this TV myself (£420!!!) and have been blown away by the quality, especially when playing HDR 4k games through it or watching 4k Netflix content – the quality is so good it’s like looking through a window on some scenes. Even […]

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